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AblePlay is a project of the National Lekotek Center.

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Toy Industry Partnerships

Product Evaluation

Oftentimes toy manufacturers are unaware of ways their products are being utilized or can be utilized by the special needs market.  The National Lekotek Center conducts hundreds of toy reviews and evaluations every year and makes this service available to toy manufacturers. 

  • Review of product line for identification of exceptional product, appropriate product for children with disabilities, product for segmented marketing efforts, special advertising or promotional vehicles
  • Assessment of product features and benefits (i.e. size of knobs, placement of buttons, sturdiness, ease of use)
  • Suggestions for additional features (i.e. activation enhancements, colors, types of fasteners, textures)
  • Assessment of assistive equipment and recommendation for design enhancement
  • Assessment of disability portrayal and recommendations for design improvements, if needed

Companies that have used this service

10K Tumble Ablenet, Inc. AE Ideas
Aeromax ALEX American Education Products
American Girl Animoes Answers in Motion
Anthony Innovations, Inc b. dazzle B. Toys
Babalu, Inc. Baffle Gab Banz
Bazoongi Bead Bazar Beamz Interactive
BeeVisual Beka, Inc. Beyond 123
BGR Juvenile Products Bill and Bud, Inc. Binney & Smith
Birdcage Press Bloco Blue Orange Games
Bobles Brain Noodles BRIO Corporation
BSW Toys BuckleyBoo Buddy Bike, LLC
Builder Blox, Inc. Bulletball Bulls Eye
CEACO Challenge and Fun Chicco USA
Childwood Magnets Choose Friendship Co. Columbia-Inland Group
Corolle Coulson’s Crib, LLC Crafty Dab
Cranium Crayola, LLC Crayonball
Creativity For Kids Curious Toys Curtain Critters, Inc.
DbD Dimensions/Perler Discmo, LLC
Dream Nouveau Educational Insights EduStic
Educational Insights EduStic Elmer’s Products, Inc.
Enginuity Everrich Industries Ezy Roller
Family Time Fun Fanny’s Playhouse Fat Brain Toys
Fay Graphic Design, Ltd. Find It Games First Toddle
Fisher Price, Inc. Fisher Price/Mattel, Inc. Focus Education, LLC
Folkmanis Fractiles, Inc. Freddy & Friends
Fun Slides Toys and Games Galt Game Time/PlayCore
Giddy Up Glide Bikes, Inc. Go-Kid US
Goosie Grape Games Guidecraft
H.A.P.P.Y. Simple Solutions HABA USA Hape
Hasbro ImagAbility, Inc. Imaginative Minds
Imagiplay Infantino Insect Lore
International Playthings Jakks Pacific Jax, Ltd., Inc.
JumpSport, Inc. K&B Innovations Kapla USA
Kaye Products Keefco, Inc. Kid Galaxy
Kid Kusion Kids Cards, Ltd. Kids Give
Kids Preferred Kidz Delight Kingka
Kubit2Me, Inc. Laser Pegs Ventures, LLC Leap Frog
Learning Resources Little Kids, Inc. Little Partners
Lollacup Lolo Manhattan Toy
Maple Landmark Marshmallow Fun Mason Corp.
Matryoshka Madness Mattel, Inc. MEGA Brands
Melissa & Doug Mic-O-Mic Americas Mindtwister USA
Mindware Money Savvy Generation Monkeying Around
Munchkin National AMBUCS™, Inc. National Sporting Goods
Neatnik Saucer Noodlehead North American Bear Co.
North Star Games Ogosport Ohio Art
Omnicor, Inc. One Step Ahead Out of the Box Publications
Pacific Play Tents Pajaggle Pal Toys
Pamela Drake, Inc. Parents Patch Products, Inc.
Paw Solutions, LLC Peace and Love, Inc. Phunzone
Play Smart, LLC PlayAbility Toys Playground Enterprise
Playmobil Playroom Entertainment Plushy Feely Corp.
Polyform Products, Inc. Poly-M Speilwaren GmbH Poppo Brands
Preschool Prep Company Pure Plushy, Inc. Ready Set Resources
Rex Games Rokenbok Toy Company/Crane Industries Partnership RSV Productions, Inc.
Sassafras Schleich Schoenhut
Schylling See Me Read Sign Babies
Silly Creatures Simtec Co. Skuut, LLC
Skywalker Holdings, LLC SmartNoggin, Inc. Sniffle Buddies, LLC
Soma Cycle, Inc. Speed Stacks, Inc. Spiraling Hearts
Springfree Trampoline, Inc. Step Up To Autism Step2
Strider Sports International, Inc. Styliaga Swing-N-Slide/PlayCore
Tag Toys Taggies, Inc. The Bead Shop/Fashion Accessories
The Little Tikes Company The Pencil Grip Ther-A-Saur
Think-A-Lot Toys Thinkfun Timeless Toys
Tinker Minds, Inc. Top Shelf Toys ‘N Tayls
Toys “R” Us Toysmith Uncle Skunkle Toys, Inc.
Unknown Games Valtech VTech
Waboba Wee Blossom Wikki Stix
Winning Kids Wonder Works Wow Wee Limited
Zatswho, LLC Zillio Zinkotek

Product Development

The National Lekotek Center is an expert on toys and play products for children of all abilities.  Lekotek maintains a national network of affiliates that work with all levels of children with special needs.  Toy manufacturers can utilize this expertise in order to design products that can be accessible and successfully utilized by the special needs market. 

  • Assessment of prototypes and existing product concepts
  • Development of product rationale
  • Ideas for positioning a product (i.e. Should it be a fantasy figure or a realistic portrayal of life?)
  • Suggestions for product names
  • Evaluation of actual prototype for feedback and enhancements

Companies that have used this service

ASTRA (American Specialty Toy Retailing Association) BRIO Corporation
Center for Assistive Technology at the University of Buffalo Fisher-Price, Inc.
Fisher-Price/Mattel, Inc. Home Depot
Learning Center Learning Resources
Mattel, Inc. Neurosmith
Oppenheim Group Osh Kosh B’Gosh
Polyform Products—Sculpey Preschool Prep Company
Publications International, Inc. Rokenbok Toy Company/Crane Industries Partnership
San Diego Foundation The Little Tikes Company
Toy Industry Association Toys ‘N Tayls
Toys “R” Us  

Companies the National Lekotek Centers has partnered with for Product Materials Development

2Play Together with Play Core

ASTRA (American Specialty Toy Retailing Association)

BRIO Corporation

One Step Ahead

Polyform Products--Sculpey

Toys “R” Us

SmartNoggin

Educational Insights

The National Lekotek Center is an expert on toys and play products for children of all abilities.  Lekotek maintains a national network of affiliates that work with all levels of children with special needs.  Toy manufacturers can utilize this expertise in order to design products that can be accessible and successfully utilized by the special needs market. 

  • Assessment of prototypes and existing product concepts
  • Development of product rationale
  • Ideas for positioning a product (i.e. Should it be a fantasy figure or a realistic portrayal of life?)
  • Suggestions for product names
  • Evaluation of actual prototype for feedback and enhancements

Companies that have used this service

ASTRA (American Specialty Toy Retailing Association) Oppenheim Group
Bill and Bud, Inc. Osh Kosh B’Gosh
BRIO Corporation Polyform Products—Sculpey
Center for Assistive Technology at the University of Buffalo Preschool Prep Company
Fisher-Price, Inc. Publications International, Inc.
Fisher-Price/Mattel, Inc. Rokenbok Toy Company/Crane Industries Partnership
Home Depot San Diego Foundation
Industries Partnership The Little Tikes Company
Learning Center Toy Industry Association
Learning Resources Toys ‘N Tayls
Mattel, Inc. Toys “R” Us
Neurosmith